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Research papers

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 1, 1975
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Citation

Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-


Research papers

Research and policy planning

The Plan for Milton Keynes is the strategy which will guide the development of the new city. At its simplest, it is an approach to guiding the urbanisation of a large piece of land. When it was published, the Plan was widely acclaimed as a major step...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Lee A. Shostak
August 1, 1975
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Citation

Shostak, L. A. (1975a, August 01). Research and policy planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-and-policy-planning


Research papers

The bank new customer behaviour and communication simulation models

The present study develops a System which explains resultant data (opening new check-accounts) in terms of causal measures (customer behaviour) and enables Management to set strategic plans, to control and evaluate them.The System of the present...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Alexandre Thabor
February 1, 1975
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Citation

Thabor, A. (1975a, February 01). The bank new customer behaviour and communication simulation models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-bank-new-customer-behaviour-and-communication-simulation-models


Research papers

Long-term forecasts of the development of financial markets in Western Europe

The study commissioned by EFMA was intended to elaborate a complex of data midways between a treatise on the development of financial institutes, on the one hand, and specific investigations for individual institutes, on the other hand, to serve as a...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, M. Bittner
February 1, 1975
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Citation

Rogge and Bittner (1975a, February 01). Long-term forecasts of the development of financial markets in Western Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/long-term-forecasts-of-the-development-of-financial-markets-in-western-europe


Research papers

The creative role of research in developing new marketing opportunities

The theme of the paper is the use of research as a creative tool in the development of new products and methods of marketing them: In this case, of course, the 'products' are financial services. In order to illustrate the theme the author shall be...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: J. H.M. Cockayne
Company: Acumen Fieldwork
February 1, 1975
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Citation

Cockayne, J. H. (1975a, February 01). The creative role of research in developing new marketing opportunities . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-creative-role-of-research-in-developing-new-marketing-opportunities-


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research papers

Research for public transport investment

This paper discusses two major aspects of research for public transport investment. These are the provision of comprehensive and detailed journey data by all modes of transport for individual origin/destination areas, and the measurement of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
September 1, 1974
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Citation

Flack, M. (1974a, September 01). Research for public transport investment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-public-transport-investment


Research papers
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Citation

Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper


Research papers

Research budgeting in the client company

How much should be spent on Market Research? This is a common question for which there is no simple answer. The Market Research expenditure should reflect the plans and objectives of the Company. Consequently, the Market Research budget should be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: W. G. Batham
May 1, 1974
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Citation

Batham, W. G. (1974a, May 01). Research budgeting in the client company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-budgeting-in-the-client-company